Author Archives: Jon McCary

Call Me the David Blaine of Music Marketing…

Have you ever watched any of David Blaine’s magic tricks and been like “How the hell did he do that?“ Yea, me too. That’s why it was so crazy when I saw him show how he did one of his tricks: After you see how it’s done, you think, ‘Wow that is so simple and…

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What I learned from the CEO of BMG Music…

It’s crazy how one conversation can change everything. I was talking to Zach Katz awhile back (currently the CEO of BMG Music–it’s good to be the king!) and he said something to me that helped propel my career in music production to another level. It was simple but so true…he said: “Gone are the days…

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Reposting Songs to Social Media NOT Working?

I often see artists reposting their new album over and over to social media…with little to show for it. Reminds me of my son Noah with his big lego. He loves that thing but he’s always trying to get it to fit with his other legos. Problem is: it will never work….And yet, he keeps…

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#1 Myth About Making A Living In Music

This is what people say: “It’s so difficult in music that only the best of the best can earn a living.” Is making it in music tough? Yes, but I find that people tend to make things harder on themselves than they need to. Often people try career strategies that might have worked for the…

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Yoda’s Rules for being a Jedi Music Producer

I grew up watching Star Wars…and I gotta say, Yoda is wisest little dude in the universe. I say this because his wisdom transcends fantasy and tells us truths about making it in music today. The following are Yoda’s Rules for Being a Jedi Music Producer: 1) The Force Is Strong With This One… Music…

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